“The imagination operates, mainly, by association of ideas. The most insignificant detail-occasionally even one that is alien to the field of perfumes-can trigger a first association of ideas, which can entail another such association, which may in turn instigate a third, and so on. This is how the process of creation develops progressively and is enriched on its course by all the ideas that have grafted themselves onto the initial idea and onto the subsequent ones. …

This demonstrates that the most difficult part is not just having ideas but knowing how to exploit them properly, how to sort them, how to classify them and then to select those that are worthy of being put into a lengthy process.” (From Concerning the circumstances favourable to the creation of an original perfume, by Edmond Roudnitska)

Read more about perfume composition here.

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