Breakdown of “vinyl accord”: metal, plastic, blood, and mushrooms

How can metals smell of something? Imagine the smell of silk, chalk or plastic. You could attach attributes to these notes – usually by association, but bear in mind that these scents would be synthetic reformulations of naturally-occurring organic and inorganic compounds. Mineral notes, for instance, includes Asphalt, Asphalt accord, Black ink, Black kyanite [Kyanite…Read more »

Oxygen, flaming rock and washing on the line – whatever next?

Synthetic elements in perfume “Synthetics in perfume is a difficult subject, since there is a general misunderstanding and misconception of what is organic, natural, synthetic, and nature identical. However, what is definitely synthetic can be the origin of the substances of which the perfume consists – these can be replicated or recreated in the laboratory, whether…Read more »

A tricky distinction: synthetics and natural ingredients in perfume

One of the most controversial subjects in all of chemistry is natural versus synthetic elements. Why is this matter so complex? It comes down to understanding the difference between synthetics and naturals: “Synthetics” are man-made molecules or nature-cloned ones. “We live in a synthetic world, yet many of us strive to use all-natural materials and…Read more »

What drives a young perfumer? A passion for physics, among others…

Max Millies, the owner of Earthgro Fragrances and the creator of the perfumes featured on this website, has been in the perfume business since he was young.  He is an exception in the South African fragrance market, which is dominated by big fashion retailers and niche, organic fragrance houses owned mostly by female entrepreneurs. His…Read more »

Radical and imaginative – The young Noses of the perfume world

Les nez, the Noses, of today are turning the perfume world on its head, independently creating micro-perfumeries and unusual perfume ranges. The trends have been to create unisex perfumes, or perfumes with rarely-used or obscure components, or to recreate sensory experiences, or memories, as opposed to recreating or using scents in nature, such as florals or woods.…Read more »