Posted by in Aspects of perfume, How people perceive perfume, Perfumers, The Maxiamo Blog, The psychology of fragrances People do all kinds of things in an effort to keep or get back something of the person they loved who has died. They make diamonds of their ashes, they have paintings of them, they dedicate park benches to them in their favourite parks, keep their clothes in their wardrobes until the smell has faded,…Read more »
Posted by in Aspects of perfume, Perfume notes, Perfumers, The Maxiamo Blog About classic old fragrant roses “Attar of roses is an important ingredient is some cosmetic preparations. The yield is very small: 500 kg (about 1,102 lb) of rose petals, which is about 3,000,000 blooms, are required for 1 kg (roughly 2 lb) of attar of roses. The need for roses, like the need for flowers…Read more »
Posted by in Aspects of perfume, How people perceive perfume, Marketing of perfume, Perfumers, The Maxiamo Blog “To the uninitiated, discovering a perfume from a list of its raw materials is like reading the ingredients for a cooking recipe with all the frustration of not being able to imagine what the dish would taste like; images seem to create more of an echo in us and speak more fully to our senses.…Read more »
Posted by in Aspects of perfume, How people perceive perfume, Perfume notes, Perfumers, The Maxiamo Blog Serge Lutens – Sa majesté la rose (Her Majesty, The Rose) “The king is dead, long live the queen! Author Marcel Proust based his [character] ‘Madame de Guermantes’* on three society women of his day. Like Proust, I went in search of the lost land of childhood. On a quest for my rose, I charmed three royals,…Read more »
Posted by in Aspects of perfume, Perfume notes, Perfumers, The Maxiamo Blog, The science of perfume Synthetic elements in perfume “Synthetics in perfume is a difficult subject, since there is a general misunderstanding and misconception of what is organic, natural, synthetic, and nature identical. However, what is definitely synthetic can be the origin of the substances of which the perfume consists – these can be replicated or recreated in the laboratory, whether…Read more »
Posted by in Perfumers, The Maxiamo Blog, The science of perfume Max Millies, the owner of Earthgro Fragrances and the creator of the perfumes featured on this website, has been in the perfume business since he was young. He is an exception in the South African fragrance market, which is dominated by big fashion retailers and niche, organic fragrance houses owned mostly by female entrepreneurs. His…Read more »
Posted by in Aspects of perfume, How people perceive perfume, Perfumers, The Maxiamo Blog Les nez, the Noses, of today are turning the perfume world on its head, independently creating micro-perfumeries and unusual perfume ranges. The trends have been to create unisex perfumes, or perfumes with rarely-used or obscure components, or to recreate sensory experiences, or memories, as opposed to recreating or using scents in nature, such as florals or woods.…Read more »
