Oxygen, flaming rock and washing on the line – whatever next?

Synthetic elements in perfume “Synthetics in perfume is a difficult subject, since there is a general misunderstanding and misconception of what is organic, natural, synthetic, and nature identical. However, what is definitely synthetic can be the origin of the substances of which the perfume consists – these can be replicated or recreated in the laboratory, whether…Read more »

What drives a young perfumer? A passion for physics, among others…

Max Millies, the owner of Earthgro Fragrances and the creator of the perfumes featured on this website, has been in the perfume business since he was young.  He is an exception in the South African fragrance market, which is dominated by big fashion retailers and niche, organic fragrance houses owned mostly by female entrepreneurs. His…Read more »

Radical and imaginative – The young Noses of the perfume world

Les nez, the Noses, of today are turning the perfume world on its head, independently creating micro-perfumeries and unusual perfume ranges. The trends have been to create unisex perfumes, or perfumes with rarely-used or obscure components, or to recreate sensory experiences, or memories, as opposed to recreating or using scents in nature, such as florals or woods.…Read more »