Perfume and packaging – from brief to bottle
- Contact is established between client and perfumer
- Client communicates brand identity
- Perfume brief is actioned in which perfume preferences are expressed, for example “light and airy, fresh-fruity-gourmand or sophisticated leather-woody-musky”.
- Other essential information is also communicated in the perfume brief, such as demographic data, age and target market and packaging requirements.
- Perfumer starts research on the specific aromas which would be suitable for the brand and its identity
- Perfumer creates samples of possible perfume themes
- Prepares samples of packaging options
- Second meeting for submission of all samples and feedback
- Alterations to be made to perfume and packaging as desired by client
- Resubmission of perfume and packaging
- Repeat alterations if necessary or any changes
- Client signs off on all mock-up samples
- Submission of specifications to production
- Preproduction samples are issued and submitted to client for final sign off
- Production and delivery
- Launch of new perfume by client
Time scale: 6 to 12 months
Maxiamo Perfumes 