Oxygen, flaming rock and washing on the line – whatever next?

Synthetic elements in perfume “Synthetics in perfume is a difficult subject, since there is a general misunderstanding and misconception of what is organic, natural, synthetic, and nature identical. However, what is definitely synthetic can be the origin of the substances of which the perfume consists – these can be replicated or recreated in the laboratory, whether…Read more »

What drives a young perfumer? A passion for physics, among others…

Max Millies, the owner of Earthgro Fragrances and the creator of the perfumes featured on this website, has been in the perfume business since he was young.  He is an exception in the South African fragrance market, which is dominated by big fashion retailers and niche, organic fragrance houses owned mostly by female entrepreneurs. His…Read more »