Exactly how does a perfumer come up with new fragrances?

We have made the statement on this website that there is nothing actually new in the world. That is not strictly speaking true: in 2016 four new elements were added to the periodic table – Nihonium (Nh);  Moscovium (Mc),  Tennessine (Ts) and  Oganesson (Og), making a total of 118 elements that make up the entire…Read more »